SIGNATURE DESIGN SERVICE

CUSTOMER TERMS AND CONDITIONS

Parties

These Terms and Conditions (the “Terms”) form the agreement between:

(1) The Artist Collective Limited (Company Number 07016252), trading as “No Regrets,” whose registered office is at Unit 52 Containerville, 38 The Oval, London, England, E2 9DT (the “Company,” “No Regrets,” “we,” “us,” or “our”); and

(2) You, the individual purchasing the Signature Design Service as a consumer (the “Customer,” “you,” or “your”).

Together referred to as the “parties.” By paying the Design Reservation Fee, signing the Signature Design Service Agreement, or expressly requesting that the Service commence, you confirm that you have read, understood, and agree to be bound by these Terms.

Your statutory rights as a consumer under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 are not affected by these Terms.

1.  Definitions

1.1  In these Terms, the following definitions apply:

“Service” means the Signature Design Service described in Section 3.

“Signature Design Service Agreement” means the agreement signed by you to confirm the full scope of the Service, the applicable Service Fee, and your start date.

“Design Reservation Fee” means the fee of £250 (inclusive of VAT) payable to secure your place in the design process and reserve consultation time.

“Service Fee” means the full price of the Service, being either £1,800 (Signature — Regular) or £2,400 (Signature — Large), inclusive of VAT at the prevailing rate.

“Design” means the bespoke tattoo design developed for you through the Service.

“Tattoo Session” means the act of applying the Design to your skin by a tattoo artist.

“Tattoo Cost” means the price charged by the tattoo artist or studio for executing a Tattoo Session, which is separate from and additional to the Service Fee.

“No Regrets Network Artist” means a tattoo artist working with No Regrets under a current artist agreement.

“Cooling-Off Period” means the fourteen (14) calendar day statutory cancellation period applicable where you enter into this contract online, by telephone, or otherwise away from our premises, as set out in Section 14.

2.  About the Service

2.1  The Signature Design Service is a premium, managed tattoo design service. It comprises the development of a bespoke tattoo design through a structured seven-stage process and the supporting deliverables described in Section 3.

2.2  The Service Fee covers the design work and the additional inclusions listed in Section 3. The Service Fee does NOT include the Tattoo Cost. The Tattoo Cost is determined and invoiced separately by the artist or studio that executes your Tattoo Session, in accordance with their published rates.

2.3  We will perform the Service with reasonable care and skill, in accordance with our statutory obligations under the Consumer Rights Act 2015.

3.  What is included

3.1  The Service comprises the following seven stages:

  • Consultation — understanding and unpicking your vision.
  • Discovery — a deeper exploration of your story.
  • Focus — narrowing the field on style and placement.
  • Design and Refine — meticulous, collaborative design development.
  • Ruminate — virtual fitting and time to live with the design.
  • Solidifying — final blueprint, stencil, and temporary application.
  • Matching — pairing you with the most suitable artist.

3.2  You also receive, as part of the Service Fee:

  • A dedicated Art Director throughout the design process.
  • In-person body measurement with 3D rendering.
  • A shareable digital avatar to visualise the Design.
  • A temporary tattoo created and fitted in-studio.
  • Unlimited design changes within a 60-day period, available anytime, 24 hours a day, as further described in Section 6.
  • All aftercare products required for your tattoo.
  • The No Regrets Tattoo Guarantee (see Section 8).
  • Up to one (1) year of free touch-up sessions on the executed tattoo (see Section 9).
  • End-to-end management of your project from enquiry through to tattoo completion.

3.3  Signature — Regular covers designs up to approximately 14 inches by 14 inches, at our reasonable discretion. Signature — Large covers designs up to approximately full torso or full arm coverage, at our reasonable discretion. We will confirm in writing which tier applies to you before you sign the Signature Design Service Agreement.

3.4  Tier upgrade. Where, in our reasonable opinion, the scope of the Design exceeds the parameters of Signature — Regular, we may require an upgrade to Signature — Large. We will communicate the pricing differential to you, and no further work will proceed until you have agreed the upgrade in writing.

4.  Design Reservation Fee

4.1  The Design Reservation Fee is £250 (inclusive of VAT) and is payable in full to confirm your place in the design process.

4.2  Subject to your statutory cancellation rights under Section 14, the Design Reservation Fee is non-refundable once the Service has commenced (as defined in clause 4.5).

4.3  Upon your signing the Signature Design Service Agreement, the Design Reservation Fee is credited in full against the Service Fee.

4.4  If you choose not to proceed beyond the Consultation stage and outside the Cooling-Off Period, the Design Reservation Fee is forfeited and no further amount is refundable.

4.5  Commencement. For the purposes of these Terms, the Service is deemed to have commenced upon the earlier of: (a) the date of your first scheduled Consultation session; or (b) any preparatory work undertaken by us, including internal briefing, artist allocation, or initial concept development.

5.  Fees and payment

5.1  The Service Fee is:

  • £1,800 (inclusive of VAT) for Signature — Regular.
  • £2,400 (inclusive of VAT) for Signature — Large.

5.2  The Service Fee is payable in full upon signing the Signature Design Service Agreement, less the Design Reservation Fee already paid.

5.3  Where finance options are made available to you by a third-party provider, such options are subject to that provider’s terms, your credit eligibility, and acceptance. We are not a credit broker or lender and do not advise on finance terms.

5.4  All prices stated in these Terms are inclusive of UK Value Added Tax at the prevailing rate. Where the VAT rate changes between the date of this contract and the date of payment, prices will be adjusted accordingly.

5.5  The Tattoo Cost is determined and invoiced separately by the artist or studio executing your tattoo and is not part of the Service Fee.

6.  Design changes, revisions and timelines

6.1  You may request unlimited design changes within a 60-day period from the date of your first Consultation session. Change requests may be submitted at any time, 24 hours a day, through the channel we provide to you.

6.2  Notwithstanding the unlimited nature of the design changes available to you within the 60-day period, we reserve the right to limit, suspend, or apply additional charges to requests that are abusive, vexatious, or otherwise constitute misuse of this provision — for example, repeated whole-design pivots that materially exceed the agreed scope of the Design. We will inform you in writing before any such limitation or additional charge is applied.

6.3  Following the 60-day period, further changes may be accepted at our discretion. We will advise you of any additional charges before commencing work on any post-period change, and no charges will be incurred without your prior written approval.

6.4  We aim to action change requests within five (5) business days of receipt. Some changes may take longer where they involve significant rework of the Design.

6.5  Timelines. Any timelines, milestones, or completion dates we provide are estimates only and may vary depending on the complexity of the Design, your responsiveness during the design process, and the availability of our team and artists. We are not liable for delays caused by circumstances outside our reasonable control, including delays caused by you.

7.  Intellectual property

7.1  Upon receipt of full payment of the Service Fee, ownership of the final approved Design transfers to you outright. Until full payment is received, all intellectual property in the Design (including any draft and work-in-progress materials) remains with us.

7.2  You are free to have the Design executed by any tattoo artist you choose. Use of an artist outside the No Regrets network does not affect our design obligations under these Terms but does void the Tattoo Guarantee (Section 8) and the touch-up entitlement (Section 9), each of which applies only to tattoos executed by a No Regrets Network Artist.

7.3  We retain a non-exclusive, royalty-free, worldwide licence to use, reproduce, display, and distribute images of the Design and of the executed tattoo for our portfolio, marketing, and promotional purposes, including on our website, social media channels, paid advertising, in print, and in partner channels, save where you withhold consent in writing under Section 13.

7.4  Pre-payment restriction. You may not use, reproduce, distribute, share, or provide the Design (in whole or in part, including any draft, interim, or work-in-progress versions) to any third party prior to full payment of the Service Fee. All such materials remain our property until full payment is received.

8.  Tattoo Guarantee

8.1  Where the Design is executed by a No Regrets Network Artist, we guarantee the quality of the workmanship for a period of twelve (12) months from the date of completion of the Tattoo Session. This guarantee is in addition to your statutory rights.

8.2  The Tattoo Guarantee covers defects in workmanship, including patchy ink coverage, missed line work, and premature fading beyond what would be expected during normal healing.

8.3  The Tattoo Guarantee does NOT cover:

  • Aftercare failures or non-compliance with the aftercare instructions we provide.
  • Natural variation in how individual skin heals or accepts ink.
  • Changes caused by sun exposure, lifestyle, weight change, pregnancy, or pre-existing skin conditions.
  • Differences between the Design and the healed tattoo resulting from normal artistic interpretation or the inherent nature of the tattooing process.
  • Tattoos executed by an artist who is not a No Regrets Network Artist.
  • Subjective dissatisfaction with the Design where you have given written sign-off prior to the Tattoo Session.

8.4  Your remedy under the Tattoo Guarantee is a corrective Tattoo Session by a No Regrets Network Artist at no cost to you, subject to scheduling availability.

9.  Touch-ups

9.1  You are entitled to free touch-up sessions on the executed tattoo for up to twelve (12) months from the date of completion of your first Tattoo Session, provided the tattoo was executed by a No Regrets Network Artist.

9.2  Touch-ups must be booked through your Art Director and are subject to artist and studio availability.

9.3  The touch-up entitlement does not include cover-ups, additions, or substantive alterations to the Design.

10.  Artist matching

10.1  We will pair you with a No Regrets Network Artist we consider best suited to your Design and preferences. Artist matching is based on our professional judgement and operational availability. While we will always seek to pair you with the most appropriate available artist, we do not guarantee stylistic perfection or precise alignment with personal preference.

10.2  No specific named artist is guaranteed. Where an artist becomes unavailable, we will propose an equivalent alternative. You may decline an alternative and request reassignment within our network.

10.3  If you choose to use an artist outside the No Regrets network, Sections 8 and 9 do not apply.

11.  Your obligations

11.1  You agree to:

  • Be at least eighteen (18) years of age.
  • Provide accurate information throughout the design process.
  • Attend scheduled sessions or provide reasonable notice of cancellation or rescheduling.
  • Disclose any medical conditions, skin sensitivities, allergies, or medications relevant to tattooing.
  • Follow the aftercare instructions we provide following your Tattoo Session.
  • Refrain from sharing the Design publicly until you have agreed final sign-off.

11.2  Rescheduling. We require a minimum of forty-eight (48) hours’ notice to reschedule any scheduled session. Repeated short-notice cancellations or no-shows may, at our discretion, result in termination of the Service under Section 15.

11.3  Reputation. You agree not to publicly share incomplete, draft, or work-in-progress versions of the Design in any manner that may misrepresent the Service, mislead other prospective customers, or damage our reputation.

11.4  Engagement and inactivity. The Service requires your active participation. Where you fail to engage with the design process — including by not responding to our communications or attending scheduled sessions — for a continuous period of thirty (30) days, we may give you written notice of intent to pause the Service. Where the inactivity continues for a further sixty (60) days following that notice (totalling ninety (90) days of inactivity), we may, at our discretion, deem the Service complete and no further refund of any portion of the Service Fee shall be due.

12.  Health and safety

12.1  You confirm that, at the time of each Tattoo Session, you are physically and mentally able to undergo the procedure and that you are not under the influence of alcohol or recreational drugs.

12.2  Tattoo procedures carry inherent risks, including infection, allergic reaction, scarring, and dissatisfaction with healed appearance. We follow industry-standard hygiene and safety practices to minimise these risks.

12.3  You will be required to sign a separate informed-consent form before any Tattoo Session.

12.4  The final decision to proceed with any tattoo procedure rests with the executing artist on the day of the Tattoo Session, having regard to your physical condition, skin presentation, and any other relevant factors.

13.  Image and marketing consent

13.1  We may photograph or video your Design and the executed tattoo during and after Tattoo Sessions for our internal records and portfolio.

13.2  Use of your name, likeness, or any identifying images for external marketing or promotional purposes requires your separate, written, opt-in consent, which you may grant or withhold at your sole discretion. A separate consent form will be provided to you.

13.3  You may withdraw your marketing consent at any time by writing to us at the address on the front page or by email to the contact provided to you. Withdrawal does not affect lawful use of your image prior to withdrawal.

14.  Cancellation by you

14.1  Statutory cooling-off right (distance and off-premises contracts). Where you enter into this contract online, by telephone, or otherwise away from our business premises, you have the right to cancel within fourteen (14) calendar days of entering into the contract, without giving any reason, in accordance with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

14.2  To exercise your right to cancel, you must inform us of your decision by a clear written statement (for example, a letter or email sent to the contact details on the front page of these Terms). You may use the model cancellation form available on request, but it is not obligatory.

14.3  Express request to commence within the cooling-off period. If you expressly request that we begin performance of the Service before the end of the fourteen-day Cooling-Off Period:

  • Where you cancel during the Cooling-Off Period, you must pay us a proportionate amount reflecting the part of the Service already performed up to the time you communicate your cancellation.
  • Where the Service is fully performed within the Cooling-Off Period at your express request, you lose the right to cancel.

14.4  Cancellation outside the Cooling-Off Period. After the Cooling-Off Period has expired, cancellation by you results in:

  • If the Service has not yet commenced (as defined in clause 4.5): a refund of the Service Fee paid, less the Design Reservation Fee and any documented out-of-pocket costs we have incurred.
  • If the Service has commenced (as defined in clause 4.5): no refund of any portion of the Service Fee is payable. This reflects the bespoke nature of the Service and our allocation of creative and production resources which cannot be re-used or resold.

14.5  Refunds due under this Section 14 will be made without undue delay and in any event within fourteen (14) days of our receipt of your cancellation notice, using the same payment method you used for the original transaction unless you have expressly agreed otherwise.

15.  Cancellation by us

15.1  We may terminate the Service and refund any portion of the Service Fee not yet earned (less the Design Reservation Fee) in the event of:

  • Your material breach of these Terms.
  • Conduct that is abusive, threatening, or unsafe toward our staff, artists, or other customers.
  • Failure to attend scheduled sessions without reasonable notice on more than two occasions.
  • Any circumstance in which we cannot reasonably continue to provide the Service.

16.  Limitation of liability

16.1  We are not liable for losses caused by:

  • Your failure to follow aftercare instructions.
  • Your medical conditions, allergies, or skin reactions, where these were not fully disclosed to us in advance.
  • Subjective dissatisfaction with the final tattoo where you have given written sign-off on the Design before the Tattoo Session.

16.2  We do not guarantee that the healed tattoo will appear identical to the Design. Variation arises from the inherent nature of tattooing, the artistry involved in execution, and natural variation in how individual skin holds and heals ink.

16.3  Subject to clause 16.4, our total aggregate liability arising out of or in connection with these Terms is limited to the Service Fee actually paid by you.

16.4  Nothing in these Terms limits or excludes our liability for:

  • Death or personal injury caused by our negligence.
  • Fraud or fraudulent misrepresentation.
  • Breach of any rights implied by the Consumer Rights Act 2015 that cannot be limited or excluded by law.
  • Any other liability that cannot be limited or excluded under applicable law.

17.  Data protection

17.1  We are the data controller for the personal information you provide to us in connection with the Service. We process your personal information in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018, and our Privacy Policy, available at https://noregrets.tattoo/uk/privacy-policy/.

17.2  We process your personal data on the lawful bases of: performance of this contract, compliance with our legal obligations, our legitimate interests in operating our business, and your consent where applicable (for example, for external marketing use of your image).

17.3  You have rights under data protection law, including the right of access, rectification, erasure, restriction of processing, data portability, and objection. You may exercise these rights by contacting us at the registered office address above or by email. You also have the right to lodge a complaint with the Information Commissioner’s Office.

18.  Governing law and jurisdiction

18.1  These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by the laws of England and Wales.

18.2  Subject to your statutory rights, the courts of England and Wales have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms. If you are resident in Scotland or Northern Ireland, you may bring proceedings in your local courts.

19.  General

19.1  These Terms, together with the signed Signature Design Service Agreement, constitute the entire agreement between you and us regarding the Service and supersede any prior discussions or arrangements.

19.2  Any variation of these Terms must be in writing and signed by both parties.

19.3  If any provision of these Terms is found to be invalid or unenforceable, the remainder shall continue in full force and effect.

19.4  Our failure to enforce any provision of these Terms shall not constitute a waiver of that or any other provision.

19.5  No person other than a party to these Terms shall have any right to enforce any of its provisions under the Contracts (Rights of Third Parties) Act 1999.

Acknowledgement

You confirm that you have read, understood, and agree to be bound by these Terms and Conditions. You confirm that you have been informed of your statutory cancellation rights under Section 14.